Lg Names Subaru Canada Best Mainstream Brand For Third Consecutive Year

Lg Names Subaru Canada Best Mainstream Brand For Third Consecutive Year

Toronto -Subaru Canada, Inc. is delighted to announce that it has received four Canadian Residual Value Awards from automotive insights company ALG, the industry benchmark for residual values. In addition to receiving best-in-class honours for the 2012 Impreza, Outback and WRX/STI, Subaru has been named Best Mainstream Brand for the third year in a row.

The annual ALG Residual Value Awards recognize automakers’ outstanding achievements in producing vehicles that demonstrate the ability to retain the highest percentage of their original price after a four-year period for mainstream brands and a three-year period for luxury brands. Awards are given in 19 vehicle categories and also in two brand categories (mainstream and luxury). This year’s awards are based on 2012 model year vehicles.

Subaru earned its third straight Mainstream Brand Residual Value Award buoyed by consistently strong quality and a progressive desirability for their products in the Canadian market,” said Geoff Helby, Canada Regional Director for ALG. “The brand continues to expand its devotee base with compelling redesigns like the new Impreza. Dependability, low incentives, and fleet sales have enhanced Subaru’s used market brand image as well.

Compact Car Award: the Subaru Impreza. According to ALG, the new Impreza offers compelling value for the Canadian market, offering All-Wheel Drive in a segment where price is usually a large consideration. Although this is the fourth year in a row Impreza has won in this category, the combination of the redesign, AWD and segment-competitive fuel efficiency went a long way towards making the Impreza an attractive option for consumers yet again this year.

Midsize Utility Vehicle Award: the Subaru Outback. For the second consecutive year, Outback claims the midsize utility vehicle award. ALG notes that the Subaru Outback offers potential SUV shoppers the car-like ride and handling usually associated with a car-based platform. Subaru’s subdued fleet sales and customer incentives also ensure that sales growth occurs by organic retail demand.

Source: http://www.subaru.ca/WebPage.aspx?ArticleID=8523&WebPageID=4998&WebSiteID=282

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